Wednesday, November 19, 2008

Public Space Project - Phase III

Goal:
Induce indirect interaction with lower barrier to entry

Focus Group:
Bypassers familiar with political figures

How:
Allow writing with political pictures, use white erase board, provide markers

Why:
Election was around the corner

Executions:

I. Conversation between Obama and McCain










Objective: get people fill in the bubbles to form dialog between the two candidates





































II. Photoshoped Palin



















Objective: See how people's reaction change with a different picture
















Conclusions
  • Successful
    • indirect interaction achieved
    • drew attentions
  • Analysis
    • Females are more responsive
    • Content matters
      • Palin's photoshoped photo speaks for itself -> hard to get new messages written
    • Dry erase board limits interaction
      • shorten the time people gather around the board
      • some people hesitated before erasing others' message

Wednesday, November 5, 2008

Dandelion


Dandelion from wei-ju Chen on Vimeo.

Mood... and Feeling... with Music..

CrazyChristmas


StoryBoard from wei-ju Chen on Vimeo.


Storyboard for short animated film.

Public Space Project - Phase II

Goal:
Get people who normally don't interact to interact.

Idea:
Use dogs as the medium for conversation

Target:
Dog owners

Why:
  • They usually not in hurry
  • Dogs are sociable animals
  • People use dogs as a conversation catalyst
  • Considerable percentage of people on the pier are dog walkers
Method:
Doggie Cut Out
















Three Iterations:

1. Doggie Cut Out + Advertising Board

video
--> Noticed, not Used

2. + Action Shots

video
--> Used, no Stranger Interaction

3. + Water & Snack

video
--> Treats were misunderstood


Analysis:
  • Cut out didn't work as intended
  • Catches attention, but not for a long time
  • High barrier to entry
  • Interface not inviting enough

Conclusion:
  • Not successful
  • Dog owners not the best target
  • High barrier to entry
  • Broaden target audience