Public Space Project - Phase III

Goal:
Induce indirect interaction with lower barrier to entry

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Focus Group:
Bypassers familiar with political figures

How:
Allow writing with political pictures, use white erase board, provide markers

Why:
Election was around the corner

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Executions:

I. Conversation between Obama and McCain










Objective: get people fill in the bubbles to form dialog between the two candidates





































II. Photoshoped Palin



















Objective: See how people's reaction change with a different picture

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Conclusions

• Successful
• indirect interaction achieved
• drew attentions
  
• Analysis
• Females are more responsive
• Content matters
• Palin's photoshoped photo speaks for itself -> hard to get new messages written
  
• Dry erase board limits interaction
  
• shorten the time people gather around the board
• some people hesitated before erasing others' message

Dandelion

Dandelion from wei-ju Chen on Vimeo.

Mood... and Feeling... with Music..

CrazyChristmas

StoryBoard from wei-ju Chen on Vimeo.


Storyboard for short animated film.

Public Space Project - Phase II

Goal:
Get people who normally don't interact to interact.

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Idea:
Use dogs as the medium for conversation

Target:
Dog owners

Why:

• They usually not in hurry
• Dogs are sociable animals
• People use dogs as a conversation catalyst
• Considerable percentage of people on the pier are dog walkers

Method:
Doggie Cut Out

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Three Iterations:

1. Doggie Cut Out + Advertising Board


--> Noticed, not Used

2. + Action Shots


--> Used, no Stranger Interaction

3. + Water & Snack


--> Treats were misunderstood

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Analysis:

• Cut out didn't work as intended
• Catches attention, but not for a long time
• High barrier to entry
• Interface not inviting enough

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Conclusion:

• Not successful
• Dog owners not the best target
• High barrier to entry
• Broaden target audience