Get people who normally don't interact to interact.
Idea:
Use dogs as the medium for conversation
Target:
Dog owners
Why:
- They usually not in hurry
- Dogs are sociable animals
- People use dogs as a conversation catalyst
- Considerable percentage of people on the pier are dog walkers
Doggie Cut Out
Three Iterations:
1. Doggie Cut Out + Advertising Board
--> Noticed, not Used
2. + Action Shots
--> Used, no Stranger Interaction
3. + Water & Snack
--> Treats were misunderstood
Analysis:
- Cut out didn't work as intended
- Catches attention, but not for a long time
- High barrier to entry
- Interface not inviting enough
Conclusion:
- Not successful
- Dog owners not the best target
- High barrier to entry
- Broaden target audience
No comments:
Post a Comment