Wednesday, November 5, 2008

Public Space Project - Phase II

Goal:
Get people who normally don't interact to interact.

Idea:
Use dogs as the medium for conversation

Target:
Dog owners

Why:
  • They usually not in hurry
  • Dogs are sociable animals
  • People use dogs as a conversation catalyst
  • Considerable percentage of people on the pier are dog walkers
Method:
Doggie Cut Out
















Three Iterations:

1. Doggie Cut Out + Advertising Board

video
--> Noticed, not Used

2. + Action Shots

video
--> Used, no Stranger Interaction

3. + Water & Snack

video
--> Treats were misunderstood


Analysis:
  • Cut out didn't work as intended
  • Catches attention, but not for a long time
  • High barrier to entry
  • Interface not inviting enough

Conclusion:
  • Not successful
  • Dog owners not the best target
  • High barrier to entry
  • Broaden target audience

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